CRM software applications and business performance
نویسندگان
چکیده
منابع مشابه
Virtual Crm and E-business Performance
Customer Relationship Management is becoming increasing relevant in the corporate agendas and has been broadly studied by academic researchers. In the last few years and with the development of the digital economy, a new paradigm has emerged: virtual customer relationship management (virtual CRM). We have defined a conceptual framework to examine the relationship between the virtual CRM and e-b...
متن کاملBusiness alignment in the CRM domain: predicting CRM performance
In this paper we present a framework that aims to answer the central question why some organizations are successful in the CRM domain, while others are not. The framework is built on two foundations. The first claims that an organization’s CRM performance is positively affected by aligning CRM activities according to five business dimensions: strategy, monitoring and control, organization and p...
متن کاملAn Exploratory Study of the Effects of CRM Practices on CRM Effectiveness and Business Performance
Continual advances in information technology (IT) have opened new business opportunities in global marketplaces. As a result, many businesses have turned to CRM to gain greater insights into their customers and apply this knowledge toward forging long-term relationships with them. This study examines the relationships of CRM practices (marketing and operational programs) with three antecedent e...
متن کاملAn Examination of the Effects of CRM Practices on CRM Effectiveness and Business Performance
With the forecasted expansion of electronic marketplaces and the Internet, opportunities for businesses will abound. However, the greatest challenge facing them lies in their ability to sustain their profitability as the competition among them draws keener. To help distinguish themselves, and gain or maintain their competitive advantage, many businesses have turned to customer relationship mana...
متن کاملEnhancing CRM Business Intelligence Applications by Web User Experience Model
several trends are emerging in the field of CRM technology which promises a brighter future of more profitable customers and decreasing costs. One of the most critical trends is enhancing Business Intelligence applications using Web Technologies, Web technologies can improve the CRM BI implementation, but it still need evaluation, The Web has focused the attention of organizations towards the U...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2006
ISSN: 1741-2447
DOI: 10.1057/palgrave.dbm.3250034